Data protection

Privacy Policy 

1) Information on the collection of personal data and contact details of the data controller

1.1 We are pleased that you visit our website and thank you for your interest. In the following, we inform you about handling of your personal data when using our website. Personal data is any data that can be used to personally identify you.

1.2 Responsible for data processing on this website within the meaning of GDPR is:

AYXEN LTD
128 City Road, London, EC1V 2NX, United Kingdom
The controller is the legal entity deciding on the purposes and means of processing personal data.

1.3 This website uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content (e.g. orders or inquiries). A secure connection can be recognized by “https://” and the lock symbol in the browser.

2) Data collection when visiting our website

When you merely browse and use our website for informational purposes (i.e. no registration or data entry), we only collect the data that your browser transmits to our server (so-called “server log files”):

  • Visited page / Website

  • Date and time of access

  • Amount of data transmitted

  • Referrer URL / Source from which you accessed this page

  • Browser type and version

  • Operating system used

  • IP address (possibly anonymized)

This processing occurs under Art. 6(1)(f) GDPR based on our legitimate interest in the stability and functionality of the website. The data is not disclosed or used for other purposes. We reserve the right to review log files later if there is concrete evidence of unlawful use.

3) Cookies / Tracking Technologies

To make your visit more user-friendly and to enable certain website functions, we use cookies. Cookies are small text files stored on your device. Some are deleted when you close your browser (session cookies), others remain for a defined period (persistent cookies). Cookies may collect data such as browser type, location data, IP address, device info or other user-related data.

If cookies process personal data, this happens under:

  • Art. 6(1)(b) GDPR — if necessary for contract performance (e.g. shopping cart)

  • Or Art. 6(1)(f) GDPR — for our legitimate interest in a functional and user-friendly website

You can configure your browser to notify you when cookies are being set — allowing you to accept or reject them individually. If you refuse cookies, some website features might be limited.

4) Contact / Inquiry

When you contact us (via contact form or email), personal data is collected. Which data is collected depends on the form — you will see it indicated on the form. We use this data solely to respond to your inquiry or contact request, and for related technical administration.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest) — or Art. 6(1)(b) GDPR if the contact relates to a contract.

Once your inquiry is fully processed, your data will be deleted — unless legal retention obligations apply.

5) Customer Account & Order / Contract Processing

If you create a customer account or place an order, we process your personal data as required to fulfill the contract under Art. 6(1)(b) GDPR. Which data are collected depends on the input forms.

You may request deletion of your account at any time by contacting us. After contract fulfilment or account deletion, your data is blocked (for tax/commercial retention) then deleted after the required retention period — unless you explicitly consent to longer storage or we have a legal right to keep data.

6) Use of Your Data for Direct Marketing

6.1 Newsletter Subscription
If you subscribe to our newsletter, we send promotions and offers. Required information: your email address; further data is optional (for personalization). We use a double opt-in procedure: after you subscribe, we send a confirmation email asking you to click a link to confirm subscription.

Legal basis: Art. 6(1)(a) GDPR — your explicit consent.
We also store your IP address and timestamp of subscription to track possible misuse. You may unsubscribe at any time via a link in the emails or by contacting us.

6.2 Newsletter to Existing Customers
If you gave your email when purchasing, we may send offers for similar products from our range. We do this on the basis of our legitimate interest under Art. 6(1)(f) GDPR. If you object, we cease sending such emails.

7) Order Processing, Payment & Shipping

7.1 Shipping / Delivery
Your personal data (name, address, etc.) is shared with the shipping / courier company to deliver your order.

Legal basis: Art. 6(1)(b) GDPR (contract performance).

7.2 Payment Service Providers
If you pay via third-party payment providers (e.g. PayPal, Klarna, etc.), we transmit only the data necessary to process the payment. Data is processed by those payment providers.

Legal basis: Art. 6(1)(b) GDPR.

Payment providers may require additional data — e.g. for identity or credit checks — based on their own legal compliance. You can find details of their privacy policies on their websites.

8) Review Reminders (Optional)

If you gave consent, we may send a one-time review request (e.g. to rate a purchase).
Legal basis: Art. 6(1)(a) GDPR.

You can revoke your consent at any time by contacting us.

9) Social Media / External Integrations (Shariff-style or similar)

If our website uses social media plugins or external integrations (e.g. share buttons to Facebook, Instagram, Google), we aim to embed them in a privacy-friendly way (e.g. via “Shariff” method) so that no data is transferred to those third parties unless you explicitly click/interact.

Details (which networks, how implemented) should be added here depending on what you use.

10) Analytics & Advertising / Marketing Tools (Optional)

If we use analytics or advertising tools (e.g. Google Analytics, Meta Pixel, remarketing or ad-tracking tools), we will inform you here — giving:

  • Which tools we use

  • What data is processed

  • Legal basis (consent or legitimate interest)

  • How you can opt out (cookie settings, browser settings, etc.)

Note: For full compliance (e.g. GDPR + ePrivacy), you should use a cookie banner / consent management tool — and obtain explicit consent before non-essential cookies / tracking tools load. made-to-measure-suits.bgfashion.net+1

11) Your Rights (Data Subject Rights)

You have rights under data protection law with respect to your personal data processed by us:

  • Right of access (which data we hold about you) — Art. 15 GDPR

  • Right to rectification — Art. 16 GDPR

  • Right to erasure (“right to be forgotten”) — Art. 17 GDPR

  • Right to restriction of processing — Art. 18 GDPR

  • Right to data portability — Art. 20 GDPR

  • Right to object — Art. 21 GDPR

  • Right to withdraw consent at any time (if processing is based on consent) — Art. 7(3) GDPR

To exercise your rights, contact us at info@ayxen.com

If you believe data processing violates GDPR, you also have the right to file a complaint with a competent supervisory authority.

12) Data Retention / Storage Duration

We store your personal data only as long as necessary to fulfil the purpose (e.g. order processing, account management, customer service). Afterwards data is deleted — unless legal retention periods (e.g. commercial/tax law) require blocked storage, or you explicitly consent to longer storage.

13) Changes to This Policy

We may update this policy to remain compliant with legal requirements or to reflect changes in our business or website features. The latest version will always be published on this page.